We turn ad spend into sales, tickets and sign-ups, then fix the tracking so you can see exactly which dollars worked.
Meta and Google campaigns: audience setup, creative testing and weekly optimization.
Meta Pixel, Conversions API, conversion events and UTMs, checked before a dollar is spent.
Positioning, messaging, private labels and brand launches built to stand out on the shelf and in the feed.
Content calendars for Facebook, Instagram and TikTok Shop, plus short-form video.
WordPress and Elementor sites built to convert, with tracking in place from day one.
Shopify, Etsy and WooCommerce stores, product launches and creator affiliate programs.
Before D&A, our founder spent two decades on the revenue side of national telecom and retail distribution: creating brands, funding distributor marketing and building the sales channels behind them.
Four brands were spending on Meta ads with no reliable way to tell which ads produced sales. We audited Events Manager across three Business Managers and found only one of four had working purchase tracking: a store gateway passing every funnel step except Purchase, a pixel stuck in “Connection pending” for months (fixed), and a ticketing brand with no tracking path at all. The result was a prioritized fix plan, so cost-per-sale numbers could be trusted before more budget went out.
We ran the marketing behind the return of Twilo, the legendary Chelsea nightclub, 25 years after it closed. The strategy started with timing: Danny Tenaglia’s birthday weekend, exactly 25 years after he and John Digweed played the building’s final nights. From there we handled Meta ads and pixel tracking, social content and collaboration posts, the event website, ticketing operations and official merch. Both nights sold out within the first week, and the reunion was covered by Forbes, The FADER, PAPER and Resident Advisor.
Current ads, tracking, site and brand: what works and what leaks.
Goals, audiences, budget split, creative and KPIs.
Campaigns live with verified tracking and clear test plans.
Weekly reporting, budget shifts and new creative.
Tell us where you are and where you want to be. We’ll tell you honestly whether we’re the right fit and what it would take.
